The results of the CommerceNet/Nielsen
Internet Demographics Survey provide the most definitive answers to date about the
Internet. Some of the key findings from 1995 were:
- 17% (37 million) of total persons aged 16 and above in the
US and Canada have access to the Internet.
- 11% (24 million) of total persons aged 16 and above in the
US and Canada have used the Internet in the past three months.
- Approximately 8% (18 million) of total persons aged 16 and
above in the US and Canada have used the WWW in the past three months.
- Internet users average 5 hours and 28 minutes per week on
the Internet.
- Total Internet usage in the US and Canada is equivalent to
the total playback of rented video tapes
- Males represent 66% of Internet users and account for 77% of
Internet usage.
- On average, WWW users are upscale (25% have income over
$80K), professional (50% are professional or managerial), and educated (64% have at least
college degrees).
- Approximately 14% (2.5 million) of WWW users have purchased
products or services over the Internet.
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