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Why the Web?
Can work for your business?
Directory | Home | Web Questions
Market Size
| The IAB (Internet Advertising
Bureau) reports that Web advertising spending in 1996 was $267 million. The 4th
quarter alone accounted for a growth of 366%. Source: IAB |
Nielson Internet
Demographic Survey (Spring 1997)
Of the 220 Million people
over the age of 16 in the US & Canada:
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23% are using the Internet
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17% are on the WWW.
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73% of the WWW users search
for information about products and services.
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| 5.6 Million people or 15%
have purchased online! |
| "The combination of
increased general usage and growth of shopping as an activity, paints an extremely
promising future for electronic commerce. This confirms the value proposition for
companies planning to use the Internet as a marketing tool," Stacey Bressler, VP
Marketing, CommerceNet |
Key Findings per
CommerceNet/Nelson Media:
The population of Internet
users has more than doubled since the first CommerceNet/Nelson Media Internet Demographics
Survey was released in Fall of 1995.
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The report also found that
women are increasingly using the Internet, now accounting for 42 percent of users.
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| Shopping is one of the most
popular activities on the Internet... a large number of Web users, 73%, spend some portion
of their time online searching for more information about a specific product or service. |
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National Median
Costs per NETMarketing Samples:
Small Web Site is $13,500
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Medium Web Site is $33,500
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| Large Web Site is $66,250 |
Tips for Making
your site work for you
Keep Navigation Consistent
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Be sure you have no broken
links
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Beware of Browser Plug-Ins
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Be sure you provide contact
information
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Be Careful of your use of
FRAMES
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| Don't use Under Construction
Signs - |
Questions?
email Visual
Imagry, Inc.
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| deebeaugez@visual-imagry.com |
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